Reach More Customers

Customer behaviours are rapidly changing. Instead of selling products or services we now sell experiences. If you'd like to reach more customers, you'll first need to find out how you can get more personalised and provide longer term value than before.

Deliverables.

Define Objectives
  • Objectives & Key Results
  • Research & Insights
  • Strategy & Playbooks
Identify Channels
  • SEO
  • Content Marketing
  • Paid Advertising
  • Social Media Marketing
Optimise For Success
  • Weekly Optimisation 
  • Monthly Reporting
  • Quarterly Strategy Review

Prepare For Better Outcomes

Prepare For Better Outcomes

When it comes to marketing, most businesses are still caught up in the previous era, which is more about the product vs the problem you’re aiming to solve. Marketing that fails to respond to the difference results in wasted time and budget, not to mention considerable impacts on growth. With budgets being tighter than ever thanks to Covid-19, no longer can we try things without having a comprehensive strategy in place that can clarify our objectives and measure the true impact of our tactical efforts moving forward.

Prepare For Better Outcomes

Focus On The Customer

Focus On The Customer

So how can you reach more customers now? Before you jump to conclusions with a specific channel or method, it starts by building a marketing playbook to match your customers needs and user journey with a path to purchase. Combined with your own growth goals, it becomes evident as to which platform, channel and message to use and will resonate with your audience the best. In the age of empathy we focus on a few key principals: 1. Strategy first, tactics second 2. Personalisation and relevancy 3. Content that will educate and inspire 4. Creating value before trying to extract it

Focus On The Customer

"Dream Config have been, and continue to be awesome to work with....really impressed with the content strategy work in particular increased brand awareness, we now understand that people are knowing more about our brand through the website than word of mouth."


Keith Tarsau,
Eye Spy Optometrists

Why Optimise?
Because working towards a goal requires a consistent, measured approach. Those who are willing to invest for the longer term and remain persistent will reap the rewards. Get in touch and we'll share some initial thoughts on where we see potential.
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