When it comes to marketing, most businesses are still caught up in the previous era, which is more about the product vs the problem you’re aiming to solve. Marketing that fails to respond to the difference results in wasted time and budget, not to mention considerable impacts on growth. With budgets being tighter than ever thanks to Covid-19, no longer can we try things without having a comprehensive strategy in place that can clarify our objectives and measure the true impact of our tactical efforts moving forward.
So how can you reach more customers now? Before you jump to conclusions with a specific channel or method, it starts by building a marketing playbook to match your customers needs and user journey with a path to purchase. Combined with your own growth goals, it becomes evident as to which platform, channel and message to use and will resonate with your audience the best. In the age of empathy we focus on a few key principals: 1. Strategy first, tactics second 2. Personalisation and relevancy 3. Content that will educate and inspire 4. Creating value before trying to extract it
"Dream Config have been, and continue to be awesome to work with....really impressed with the content strategy work in particular increased brand awareness, we now understand that people are knowing more about our brand through the website than word of mouth."
Eye Spy Optometrists