Crossroads Homemaker

Navigating retail with ease. A digital makeover for the premier retail shopping centre located in Sydney.

The Challenge

Crossroads Homemaker Centre is a premier shopping destination in Sydney, NSW, home to over 35 big-brand retailers and offering 1,600 car park spaces. As a key player in the retail landscape, the centre needed a website that effectively connected shoppers with store information, promotions and events. The goal was to create a seamless, intuitive online experience that reflected the brand’s identity while meeting visitor expectations for an intuitive experience online.

Despite its strong retail presence, the previous Crossroads Homemaker website lacked a streamlined approach for users to find essential information efficiently. The existing store directory was difficult to navigate, store details were often outdated and promotional content was not well-integrated.

Key challenges included:

Visitors struggled to locate specific stores, product categories and centre information.
The store directory lacked clarity in showcasing store names, categories and locations within the centre.
Information about store hours, contact details, and promotions was often inaccurate or outdated.
Sales, events, and special offers were not effectively highlighted.
The website did not fully reflect the centre’s brand identity or cater to its target audience.

To address these challenges, a complete website redesign was required to create a frictionless experience for shoppers while boosting engagement and foot traffic for retailers in Sydney.

Project Goals

In response to these challenges, we established the following objectives:

Enhanced Navigation: Ensure visitors can quickly find stores, product categories and key centre details with minimal effort.
Optimised Store Directory: Create an intuitive, user-friendly store directory with clear store names, categories, and locations.
Real-time Information: Provide up-to-date store hours, contact details and promotions in real-time.
Showcase Promotions & Events: Design a dedicated section for sales, events and special offers to drive shopper engagement.
Brand Alignment: Develop a modern, visually appealing website that represents Crossroads Homemaker Centre’s brand identity and resonates with its target audience in Sydney.

Our Solution

To achieve these goals, we implemented a comprehensive website redesign:

Revamped Store Directory:
- Implemented a clean, categorised layout that allows users to filter by store type, brand or product category.
- Added an interactive centre map showing store locations and offering wayfinding support.
Intuitive UX & Navigation Enhancements:
- Designed a structured menu that highlights key areas such as store listings, events, promotions and parking information.
- Introduced a prominent search function to quickly access store details and offers.
Real-Time Information Management:
- Developed a back-end system that allows store managers to update store hours, contact details and promotions effortlessly.
- Integrated automation to pull in-store sales and events dynamically.
Promotions & Events Integration:
- Created a dedicated section for current offers, sales, and upcoming events to drive foot traffic to Crossroads Homemaker Centre in Sydney.
- Enabled personalised recommendations based on user interactions and interests.
Visual & Brand Identity Enhancements:
- Implemented a contemporary design that aligns with the centre’s brand values.
- Enhanced mobile responsiveness to ensure an optimal shopping experience across all devices.

The Benefits

By modernising Crossroads Homemaker Centre’s website, we created a seamless shopping experience that benefits both customers and retailers.

Key outcomes included:

Increased User Engagement: Visitors can now easily navigate the store directory, find promotions, and access relevant centre information.
Improved Store Visibility: Each retailer has a clear and distinct presence on the website, driving more foot traffic to physical stores in Sydney.
Higher Conversion for Promotions & Events: More customers are discovering special offers, leading to greater participation in sales and in-centre activities.
Streamlined Operations: Retailers can update their own information, ensuring shoppers always have access to accurate details.
A Stronger Digital Brand Presence: The new website reflects the premium retail experience of Crossroads Homemaker Centre, enhancing brand loyalty and shopper satisfaction.

Through a strategic approach to website redesign, we successfully positioned Crossroads Homemaker Centre as a digital-first shopping destination in Sydney, creating a valuable and efficient experience for all visitors.