An interactive experience online
Our goal was to bring interactivity to the website in order to engage the younger target audience, who would be collecting activities from the Goodies packaging and going online to participate further. We developed a game based on drag and drop, that included all nine characters, as well as specific sections with interactive product imagery, characters and key information about the new product.
Personalised video content and mobile features
A series of short-format videos were created to support the content, that show kids enjoying the games and work well to break up static content and drive additional traffic to the website. Not wanting to compromise form over function, we made sure that the entire experience was also mobile and tablet friendly, catering equally to all users.