A redesign that stemmed from the reinvented product.
Meadow Fresh has changed the way they make their milk. The new bottle and packaging design had implications on the website design, look and feel, which we redesigned to fit the transformation. It was also vital that the consumer was able to easily find information about the product, which we knew came down to simple layout, and page structure that consisted of a balance between imagery and relevant copywriting.
Making this digital transformation a successful one.
We focused heavily on layout, colour scheme, typography and overall look and feel. The outcome is a clean redesign that speaks directly to the new product and brand ethos overall. On the website back-end we took the opportunity to refactor specific areas, which now gives the website admins even more control over website content moving forward.