The new website design would ultimately take a modern and minimalist approach, incorporating the brand work of new bold colours, culturally inspired iconography and eccentric photography to reflect the festival's unique, vibrant and performative ethos. Mobile-friendly-ness was prioritised ensuring it is easily accessible across all devices and screen sizes.
For the development of The Festival of Colour's website, we chose to use Webflow CMS due to its flexibility and ease of use for smaller, non-technical administrators.
Once the CMS was chosen, it was time to get busy with creating custom templates for each page. These templates were designed to be modular, allowing the festival's team to add and amend content with ease, while maintaining a consistent look and feel across the site. When it came to the festival events themselves, the team benefited from full control around creating and managing new programmes, including details such as date, time, location, and ticket price.
Prior to go live, our last port of call was to set up adequate website tracking and reporting to enable key user behaviour insights. Our solution was to use Google Analytics and specific event tracking metrics that would feed into a cutomised Looker Studio dashboard. Moving forward, FOC will benefit from having the ability to leverage historical festival data in order to inform key decision making with regard to their festivals in the future.
