Craft CMS is our ‘Wordpress alternative’ to creating custom, high-value websites for small to medium size projects. We choose Craft over Wordpress as it's a popular, open-source content management system that caters nicely to every pillar of a website - content management, design, and development. The clean and simple dashboard makes it easy for clients to take full control of their content editing needs on the back-end. Craft is not based on templates, which is ideal for designers who work closely with brands wanting to look unique from their competitors online. For developers, Craft offers powerful tools that speed up the development process and enable the flexibility savvy businesses require in the long run.
The benefits of Craft CMS:
+ Easily manage site-wide content in-house
+ Loads of native features vs 3rd party plugins
+ Built-in Google Analytics dashboard
+ Less maintenance overtime
+ More secure
+ Easily extended features as business
October CMS is our preferred option for larger scale, more complex projects. It's one of the most popular Laravel-based CMS’s around, likely due to it's ability to offer rapid customisation for a developer as well as simple dashboard for client management on the back-end. With October CMS we start from a clean slate, adding every feature specific to the requirement along the way. This enables us to build flexible, high-value software specific to the business case - ideal for the types of projects we typically work on. We've taken it a step further by developing our own October CMS base template, so we can now offer the same features you'd expect in most off-the-shelf CMS's already baked in, rather than have to build from the ground up each time.
This exciting and powerful tool provides the goods when it comes to building complex websites, promotions and web apps that require robust capability, simple management and a high-value business outcomes.
The benefits of October CMS:
+ A robust platform for developing larger scale projects
+ Simple dashboard and content layout for authors
+ Flexible - no pre-existing feature assumptions
+ Built-in Google Analytics dashboard
+ Minimal updates / maintenance required
+ Integration ready - add services like Dream Mail for
sending EDM’s directly from the CMS
Dream Mail is a fully-integrated email marketing solution that we built specifically for October CMS. Ideal for marketers who run frequent email marketing campaigns, Dream Mail allows authors to customise their email template content by pulling it directly from their website. Whether it's a popular selling product, or a recipe that you'd like to push to a specific group list of subscribers, Dream Mail allows you to seamlessly integrate specific website content with your newsletter.
Furthermore, we've researched the best analytics available for email and integrated them directly into the CMS. Authors can now benefit from managing the entire email marketing requirements directly from their website.
Dream Mail features include:
+ Add users directly from your website database
+ Add featured items directly from your website
+ Dashboard of metrics for measuring campaign
effectiveness, complete with behavioural
analytics and click tracking
Businesses that are serious about improving their brand are using Google Analytics to make better informed decisions online. It can be difficult to create a wider strategy for analysing / reporting on these great features that Google Analytics offers. As a result, the data being captured doesn’t actually help key decision makers in a usable or effective manner. Capturing data is the easy part, however, it must be distilled into business language in order to be most effective for business growth.
This is why we created Dream Analytics; a tool that utilises the Google Analytics API to enable custom reporting directly from the website back-end. Custom reports can also be shared with the team via email on a daily, weekly or monthly basis. Moving forward, data-driven decision making will become more practical, brand direction more clear and business growth more achievable.
Dream Analytics features include:
+ Simple Google Analytics reporting setup
+ Add goal tracking and custom conversion metrics
+ Send reports to unlimited team members
+ Schedule automated email reporting
+ Simple graphs and data presentation