Just another Coronavirus to do list

Practical advice for business owners during lockdown.

Here are five things you can do tomorrow that will help your brand online during epidemic downtime.

Gain awareness - firstly, having perspective is paramount. Here in New Zealand we’re currently at Level 4 of lockdown, but what happens when we go back to Level 3, 2 and so on? Being able to anticipate change and having a game plan for when it does is paramount for riding the upswing and getting back to doing what you love quicker - assuming you still love it. Keep on top of the rules and regulations people, and stay nimble!


Ask for helpasking your clients to complete Google Reviews (the little stars next to your website search results) is a small favour that will help your business gain more credibility online. Google Reviews are linked to your google business account (set one up here if you don’t have one already), and having them is an easy way to boost your search engine optimisation and brand awareness online. 


Communicate - keep clients informed on how you’re adapting to the Covid-19 crisis. Write a blog post. Make it long form (2,500+ words) along with regular posts (1 per month) and you’ll be on your way to improving your search rankings over time. If it gets tedious, hire a professional copywriter to take it off your hands and they will benefit from seeing how you write, the tone of the business and what could ultimately become the new comms strategy moving forward.


Test & learn - why not upskill? Google Page Speed Insights is the tip of the iceberg in terms of understanding website performance. It will tell you how fast your website loads and the areas where improvements can be made. You’ll likely require your developer to make the fixes, however, if you better understand what good performance looks like you’ll be more aware of where the improvements can be made to maximise your customers’ experience. 


Think longer termNo better time than a recession to build a stronger brand position to nurture existing and reach new customers. In order to do so effectively, you’ll need a playbook of sorts. Develop one with the help of marketing guru Seth Godin - his 10 commandments should resonate nicely. 


Stay sane (bonus) - the body is a temple. Check out Wild Pilates (shameless client plug)  online courses, or Joe the Body Coach’s YouTube channel for fun exercises you can do each day to stay on top of the ol’ rig before reaching for that sweet treat. 


Stay safe,
Dream Team

Recent Articles

thoughts
08 Aug 2022

A practical guide for implementing regenerative tourism

thoughts
02 Mar 2021

4 steps to creating a digital roadmap for your eCommerce retail brand.

services
25 Jan 2021

Marketing training playbooks designed to get small business moving in 2021

services
25 Jan 2021

NZTE Business Capability Development Funding

thoughts
17 Nov 2020

Where do your customers come from?

services
14 Aug 2020

How to Write a Web Design Brief

services
16 Jul 2020

Regional Business Partner Network

thoughts
23 Jun 2020

Communicating effectively during uncertain times

services
25 May 2020

A digital roadmap for small business

thoughts
02 May 2020

Just another Coronavirus to do list part 2

thoughts
09 Apr 2020

Just another Coronavirus to do list

thoughts
10 Dec 2019

How to nail your website redesign

thoughts
30 Aug 2019

Doing our best

services
21 Aug 2019

Why progressive web apps are gaining momentum

thoughts
20 Aug 2019

How to create a strategy for growth online

thoughts
21 Dec 2017

Lessons learned

thoughts
09 Aug 2017

Ways of working

thoughts
11 Apr 2017

Digital transformation

services
01 Mar 2017

Technology landscape

thoughts
02 Feb 2017

Back to business

services
26 Jan 2017

Club-Mate website redesign

services
17 Dec 2016

Wild Pilates website redesign

thoughts
15 Dec 2016

Coming up for air

thoughts
15 Dec 2016

Google's big mobile push

technology
14 Dec 2016

Happy holidays from the Dream Team

load more